Yesterday I watched a PBS documentary about the rise of ISIS. Around minute 43, a phrase caught my attention. Explaining how ISIS arrived to a tipping point in recruitment, the script noted that the group itself had been surprised at the massive response of a generation who
wants to be part of something special, they want to be part of something successful
a clueless guy who did not know what to do with his life and who met people who made him feel important
I guess it is quite clear in jihadism but in reality is the generalization of these feelings that make militant movements of all kinds reach their tipping point. What happens these days is that we are nearing the time when the new political movements begin to be credible winners. And people are pointing to star in a historic change… the most credible in every different place or circumstance.
Of course will not produce the same results if is ISIS who capitalize that feeling in Syria and Iraq or if it will be the new PKK in Kurdistan. And if we look at Europe Ukrainian nationalism has not the same values than SYRIZA or Podemos. But from the point of view of network analysis it is a very similar phenomenum: The protagonist of the great social movements is changing worldwide.
The time of the young European jihadist who was able to destroy himself as a way to defy an unquestionable power has passed away as the time of the cyberactivist who wanted to change social consensus promoting new social conversations.
Lets remember two slogans from the quotes: “feel important” and “be part of something successful”. Those will be the magic words of all the mobilizing discourses during the coming years.